The blog

Notes from the build

Field notes on building systems, not just sites: engineering, AI, and what actually ships in production.

95% of enterprise AI pilots fail. Solo developers ship. Same tool.

Somebody is going to sell you an AI transformation this year. Before you sign anything, put two facts next to each other. They look like a contradiction. They are both true. Fact one: MIT's State…

Read →

Your $200 AI plan is doing $20,000 of work. It won't last.

I watched a single terminal session burn through $200 of AI tokens in two hours. That was on an enterprise account, the metered, pay-per-token way companies buy AI, at a company I was building…

Read →

Anyone can make a website. That's exactly the problem.

Our name is Make My Web. We started, like a lot of studios, building websites. We don't really do that anymore, at least not the way the name implies. Here's why. The website became a commodity…

Read →